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Big Sign

Brand pages

Above-the-fold statements where red has to arrive before the text.

Click a swatch to copy its hex.

Do not use this for

Anything with error states — the red is taken.

What was measured

Closest neighbours
ΔE00 13.2
how alike two adjacent swatches look
Darkest to lightest
5.11:1
WCAG contrast across the set
Lightness covered
40 pts
of OKLCH lightness, 0–100
Under colour blindness
ΔE00 7.9
worst under protanopia

These two are one colour to a reader with protanopia. Fine while the set is read as an order; never use them to mean two different things without a label or an icon as well.

A suggested mapping · derived, then measured

Five colours are not an interface, so this is an offer rather than a token set. It does not clear WCAG AA on secondary text and the accent — stated here rather than left for you to discover.

/* Big Sign — Above-the-fold statements where red has to arrive before the text. */
:root {
  --palette-1: #7d2485;
  --palette-2: #b62f86;
  --palette-3: #e94875;
  --palette-4: #ff806d;
  --palette-5: #ffb98e;

  /* A suggested mapping, not a token set. It falls short of WCAG AA on secondary text and the accent — fix that before shipping. */
  --bg: #ffb98e;
  --text: #7d2485;        /* 5.11:1 on --bg */
  --muted: #b62f86;      /* 3.36:1 on --bg */
  --accent: #e94875;     /* 2.23:1 on --bg */
  --accent-text: #111111;
}

Tailwind

// tailwind.config — Big Sign
export default {
  theme: {
    extend: {
      colors: {
        bigsign: {
        100: "#7d2485",
        200: "#b62f86",
        300: "#e94875",
        400: "#ff806d",
        500: "#ffb98e",
        },
      },
    },
  },
};

For your coding agent · printed from the colours

Use the Big Sign palette: #7D2485, #B62F86, #E94875, #FF806D, #FFB98E.

It is for this: Above-the-fold statements where red has to arrive before the text.

Map it as ground #FFB98E, body text #7D2485, secondary text #B62F86, and one accent #E94875 with #111111 printed on it. That mapping does not clear WCAG AA on secondary text and the accent — body 5.11:1, secondary 3.36:1, accent 2.23:1. Fix the named role against the ground before shipping; do not ship the pair as given.

Do not use it for: Anything with error states — the red is taken.

Do not add a sixth colour, do not tint the greys toward a second hue, and do not carry meaning on hue alone — once colour vision is taken away the closest two of these sit only 7.9 apart on the CIEDE2000 scale, which is too close to tell apart, so pair every coloured state with a label or an icon.

How this palette was built · no hex was chosen by hand

The catalog states a recipe — ramp from hue 8 — and the five colours are derived from it in OKLCH, where a step of lightness is a step your eye agrees with rather than one the hex numbers agree with. That is why the numbers above are properties of this palette rather than claims about it.

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